Sana Jamal
ISLAMABAD – Out of great disasters come great opportunities. This notion has fascinated and revived the humanity out of hardships since the earliest days. As Pakistan shifts from relief to recovery phase in the post-flood scenario, the focus was the rebuilding livelihoods. During these hard times, Pakistani women have emerged as the strength of the economy and the communities as they are helping the families get back on their feet and start their lives all over again.
A conference in Islamabad, organized by U.S. Agency for International Development (USAID) Entrepreneurs Program, gathered women, particularly from the flood and conflict affected areas, who shared their stories of livelihoods improved, and incomes boosted. The women group from Swat, with their faces well covered in their long hand-embroidered dupattas, is one of the beneficiaries of the Entrepreneurs project. “
Earlier these skilled women won’t get due credit or compensation for their art as the major chunk of profits was seized by the middlemen (between the skilled worker and the consumer),” said Farzana Akram, Project Officer at Lasoona, one of the implementing partners of the Project that is providing women micro-entrepreneurs from Swat access to bigger markets and buyers.
With skilled workers, and access to better markets, the product quality has improved and there has been a huge increase in the incomes of micro-entrepreneurs. “Some 964 women have been trained. And we have just successfully delivered 476 pieces of hand embellished fabrics to Generation, Pakistan’s leading retain chain. The order was worth Rs. 485,000” told Ms. Farzana gladly.