(Published in Pakistan Observer on 9 Apr. 2014)
Sana Jamal
Islamabad – Many people dream of starting a business of their own, however small, but for most that just remains the dream as the unpredictable life of an entrepreneur scares them away. But there are some passionate souls, who took that leap of faith and ultimately live their dreams.
Passion is exactly what impelled the some 16 young entrepreneurs to set up booths to display and sell their creative creations at Mini Expo recently held at Minerva House in Islamabad. Delightfully decorated stalls featured a variety of products including brilliant crafts and floral decorations, chic jewelry and accessories, novel home décor items, modish outfits as well as homemade food.
With an aim to boost self-starters, the Mini Expo 2014 was organized by Minerva, a social youth enterprise, to encourage small scale and home based entrepreneurs who had been marketing digitally only. “This Expo offers a platform to step out of their comfort zones, to reach a wider and real-time audience, to give them chance to explore the market, face the competitors, and go home with a great deal of learning” said Minerva’s CEO Sana Khalid explaining the purpose behind Mini Expo.