24 January, 2011

Fashion Week 2011 makes its way to Islamabad

Published in Pakistan Observer (22 Jan. 2011)

Sana Jamal

ISLAMABAD: The first ever ‘Islamabad Fashion Week’ is all set to launch in the capital city. The highly anticipated, four-day glamour event is scheduled to take place from January 27-30, 2011.
After the successful launch of Karachi Fashion Week Chapter 1 and 2, Excellent Events and Entertainment (Pvt.) Limited (Triple-E) brings the fashion week chapter 3 to Islamabad which will facilitate to let in Islamabad in the world’s fashion capitals.

Islamabad Fashion Week (IFW) will showcase couture by local and international top fashion designers on the first day of the event which will include 8 fashion runway shows. The rest of the days will be designated to various clotheslines and fashion accessories brands of Pakistan.
The event will help in facilitating trade and exposure of international guests as well as highlighting Pakistan’s local talent. It is estimated that there will be approximately 50 exhibition stalls and 40 multimedia brand presentations which will be taking place parallel to the fashion runway show.

The objective of the fashion week is to introduce Pakistan’s fashion-related businesses to both domestic and international buyers to further assist them in the creation of effective business link. While the event will also help to widen the international network of Pakistan’s fashion/textile businesses and to assist in the promotion and development of small and medium enterprises in Pakistan, especially those whose scope of production is related to fashion accessories.
The response of international community is quite inspiring as the show is anticipating over 100 International buyers while confirmed representatives attending IFW are from Dubai, Germany, Switzerland and India.

The vision of Islamabad Fashion Week is to create an avenue where designers, buyers and, media from East to West may connect and propose business.

Fashion weeks all over the world have become the focal points for international textile and fashion buying houses where the host country showcases its textile, leather, jewelry, footwear and fashion related products. These fashion events are not only promoting the countries’ finished products, but also strengthen the fashion related and the cottage industries of the country.

Triple-E was the first company in Pakistan to give the nation the concept of fashion week which has helped to place Pakistan’s name in the league of countries where fashion industries are progressive and considered a serious business, but have also brought in foreign investment to the country.